Issue Brief – Awareness Raising: Examining the popular prevention approach
Published November 2021
This Issue Brief examines the effectiveness of awareness-raising campaigns – moving beyond the question of whether participants are informed by awareness-raising activities, to an assessment of whether they lead to behavioural changes that reduce the risk of trafficking. It considers the key drivers behind trafficking, whether the underlying assumption that information is lacking necessarily holds and the importance of targeted campaigns that are delivered by messengers credible to the target communities.